About Launch Point

Branding, Communication & Sustainability – With Purpose and Strategy

In a world overloaded with information, brands need more than just facts—they need a story. A strong brand doesn’t just sell products or services; it creates meaning, trust, and connection.

I’m Elisa Gatzka, a brand & communication strategist specializing in sustainable branding and strategic storytelling. My focus is on helping brands align their values with their audience’s perception—authentically, effectively, and with long-term impact.

Are you looking for an expert in brand building, sustainability communication, or communication strategy? Feel free to reach out—I’d be happy to discuss how we can work together.

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What You’ll Find Here

• On Launch Point, I share insights, methods, and best practices on:
  Brand strategy – How to build a brand with impact and credibility

• Sustainability communication – Avoiding greenwashing and crafting honest narratives

• Storytelling & psychology – The science behind emotional and value-driven branding

• Strategic communication – Aligning brand identity with meaningful messaging

This is a space for marketers, founders, sustainability manager and purpose-driven businesses looking to navigate branding with authenticity and strategy.

Why Brand Communication Matters

Branding is not just about visibility—it’s about relevance. Whether you're building a business, launching a product, or redefining your brand’s identity, how you communicate matters. With the right narrative, clarity, and strategic foundation, brands can inspire action, build trust, and stand out for the right reasons.

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Let’s create brands that matter—with purpose, substance, and strategy!